For this project, I decided to make a logo for this website, prodigimedia. I felt that this work would need to be representative not only of the character or theme of this site but also of my skills as a designer. The requirement for this assignment was to use Illustrator to produce a logo in vector graphics that would effectively brand this blog and represent the main topic covered herein. Continue reading Logo Design Project: Rough Draft→
Is it wrong to make a logo funny? Not necessarily, but it depends on the character or theme of the brand you are trying to provide a mark for. In some cases, a measured amount of humor will give your logo or other design just the small edge it needs to be more recognizable and to make it stand out with customers. Incorporating some silliness may not be the right fit for every project, but in the case of this blog, I felt some humor would help quite a bit.
I’m still not totally sold on the piece of bacon in the pocket protector, as well as the marker next to it. Since I wanted to show some real world objects that represented this line of work (digital media), I may revise this sketch with a fountain pen to symbolize vector graphics. Thankfully, I’ve got a couple of days to work on it before the rough draft is due. No procrastinating!
The Creative Problem Solving Process
Sometimes, if you’re really a pretty creative person and understand a topic well, it isn’t a big deal graphically speaking to just whip something up at the last minute for a school assignment or personal blog post. Unfortunately, when students get used to the Easy Bake Oven approach to graphic design too often, they never develop a useful process for iterating their creativity. When you really need to do a good job, I believe it is important to start with some rough sketches, try to get as many workable ideas on paper as possible, then start tinkering and eliminating until you pick the best direction. Continue reading Logo Design Project: Sketches→