Idea and Inspiration
For this project, I decided to make a logo for this website, prodigimedia. I felt that this work would need to be representative not only of the character or theme of this site but also of my skills as a designer. The requirement for this assignment was to use Illustrator to produce a logo in vector graphics that would effectively brand this blog and represent the main topic covered herein.
Throughout completion of the readings required for this week’s project, I saw a lot of different people’s creative process and also many examples of logo design work. Then, when it came time to start sketching, I basically just went to Google and searched for images that would communicate the word excellence. Many themes came up in that search, including light bulbs, keys, arrows splitting other arrows while hitting a target, people jumping, etc.
After doing two pages or so of sketching, I tried as many of those ideas I found on Google as I could really consider going with and settled at first on a key that had a light bulb as the grip portion, or rather a light bulb with a key coming out of the bottom. Also, the filament was supposed to be sort of making up a heart shape. The problem is that I did some more reading and found out that light bulbs are super cliche and overdone. So, I went back to the sketchbook and made one more sketch. I was surprised to get the idea so quickly, but I thought immediately of doing a
The problem is that I did some more reading and found out that light bulbs are super cliche and overdone. So, I went back to the sketchbook and made one more sketch. I was surprised to get the idea so quickly, but I thought immediately of doing a pocket protector with creative tools inside it. The reasoning behind this was to communicate the trend in recent years for the lines to be blurred between graphic and web design and development. I feel like it worked well enough 😉
One thing I want to mention before moving on to the other aspects of the design process for this project is that I had originally intended to do the Illustrator work for this class in an open source tool called Inkscape. When I was playing around with the tool I couldn’t figure out how to nest layers without Googling it. I tried to look for a list of other differences between the two programs and gave up due to my concern that the learning curve would be too great for the limited amount of time allotted for this project. This allowed me to learn another valuable lesson: don’t try to do everything open source, unless you really are familiar with the program or have extra time to learn it.
So, after deciding to stick with Illustrator, I did my research, which I already mentioned briefly above. After looking through the readings, I did my Googling. In the process of looking for iconography that I would like to emulate, I found some images of keys inside different shapes, like a hexagon, a circle, and shields. I like the old-school appeal of a shield, especially with flat elements, because it sort of combines two different paradigms.
This leads into part of my process in making the logo above. Ultimately, it can be quite risky to try and mix design paradigms, but sometimes it can also be quite beneficial to a design. What I’ve done is combined an old-school design element found in government seals, national flags, family logos, etc. (the shield) with a nerdy work tool gone pop-culture (the pocket protector) with graphic design tools (ruler, pen, and brush) and of course, another pop-culture reference (the bacon). Two other things were also blended in this work, which are a modern, flat visual design and the use of gradients and fine details to accomplish a 3D effect reminiscent of years past.
This section should be fairly simple in this draft post. Basically, I used Illustrator to make a logo. If someone wants to know how this is done, they should probably look around on the internet, because there are so many explanations 🙂
Sources and Materials
This should be another simple section since I didn’t borrow anything in this project. I used Illustrator to create a totally custom logo for this blog. Again, nothing was borrowed, and it is totally original. I did have to do some Googling to get ideas and see examples, but that is all 😉
Once again I am glad to have another finished project behind me. For now, I need to start revising this post and preparing to make it not only informative but usable and enjoyable. Writing, creating, and producing content for the web is a whole other kind of beast than graphic design, but it’s well worth it in the end. I hope you have enjoyed reading and would encourage you to check out the comment section below to leave some tips, experiences, or questions if you have any to share. Thanks!