Funny, but Representative
Is it wrong to make a logo funny? Not necessarily, but it depends on the character or theme of the brand you are trying to provide a mark for. In some cases, a measured amount of humor will give your logo or other design just the small edge it needs to be more recognizable and to make it stand out with customers. Incorporating some silliness may not be the right fit for every project, but in the case of this blog, I felt some humor would help quite a bit.
I’m still not totally sold on the piece of bacon in the pocket protector, as well as the marker next to it. Since I wanted to show some real world objects that represented this line of work (digital media), I may revise this sketch with a fountain pen to symbolize vector graphics. Thankfully, I’ve got a couple of days to work on it before the rough draft is due. No procrastinating!
The Creative Problem Solving Process
Sometimes, if you’re really a pretty creative person and understand a topic well, it isn’t a big deal graphically speaking to just whip something up at the last minute for a school assignment or personal blog post. Unfortunately, when students get used to the Easy Bake Oven approach to graphic design too often, they never develop a useful process for iterating their creativity. When you really need to do a good job, I believe it is important to start with some rough sketches, try to get as many workable ideas on paper as possible, then start tinkering and eliminating until you pick the best direction.
This kind of a creative process will allow you to come up with ideas quicker and enable your ideas to be of a higher caliber than if you just crank something out in software without any sketching. For this project, I originally wanted to make sure the main brand theme (excellence) was communicated first and foremost, with possibly some other elements taken from the symbolism of this line of work. Ultimately, I felt that a little humor would help communicate that excellent visual communication sometimes can be found in a catchy detail or addition that makes the brand seem out of the ordinary.
Below are the two pages of sketches I did just to get started. If this were a project for a real client, I would keep consulting with them on these rough ideas until they saw something that really stood out. I consulted in this case with my wife and mother in law because I respect their critique. Rule: never turn something in for credit without showing it to people!
Thanks for Reading!
I’m glad you could come by today and read this article. I hope it proves useful for those who are interested in improving their design work, whether it be a hobby, school project, or client/career work. If excellence is key to your digital media work, or you want it to be, then please sign up for updates or comment below with some tips of your own. Thanks!